ING Bank - sensing presentations
Food guiding complex choices
We were asked to contribute to the development of content and presentation of it as part of a training program in ING Bank to empower their female leaders and shift the workplace culture towards the future. Together with the program participants we developed a food gift box aligned with the key messages of the presentation to the Board of Directors and using emotional and sensory connection to food to raise difficult questions.
Pictures by Sujata Majumdar. This experience was later featured by ArteTV and similar experience have been developed for a number of clients.
Researching personality and taste
The initial research phase of the ING project lasted almost 3 months with especially focusing on developing the content of the program and the key messages in their final presentation to the Board of Directors. Afterwards the next step was to develop this into personality and leadership traits and then finding out, how taste was culturally related to these traits.
Creating 6 personal bites
Our chefs were challenged to work from the 6 different tastes and create a bite for each single one, that at the same time reflected the leadership and personality trait as a whole. Some examples were a 3 x salty and comforting slider or mini-burger and a sweet and rewarding candy treat recreated from grandparent memories.
Designing a boxed experience
Though we participated in the final presentation it was not our show to steal, so the entire experience and content had to be packed into a box that could be experienced by the directors afterwards. Thus our designer went to work on developing a personal hand-drawn representation of the different bites to make it approachable and we worked with the chef on bites, that could work as stand-alone servings.
& translating it to 3 questions
The presentation of the box, it's content and the message that it was intended to bring across also had to be facilitated all in writing. The front of the gift box guided the receiver into what was to be expected and to make a choice upfront - the inside of the gift box asked questions for the receiver to reflect on their choices and preferred taste and trait.